"Fitting, too, as the iPhone has long been the gold standard: a benchmark, whether you like it or not, for every other smartphone on the planet to be measured against."
"Whether you’re a dedicated Cupertino customer or a staunch Android fan, there’s no denying that Apple’s display tech, processor and performance, and camera performance has been the metric by which others are judged."
"Apple’s marketing describes its gold finish is stunningly “bright"... Think less brassy and more classy."