https://www.rollingstone.com/music/m...dustry-797399/

Players could buy in-game Marshmello “skins” (i.e., clothing) for the equivalent of around $15 before and after the shows. And back in real life, they could purchase Fortnite X Marshmello merch, with a hooded sweatshirt costing $55. If just one percent of the cited 10 million players purchased these hoodies, by the way, it would have generated more than five million dollars.